Si THE BIZ APRIL 2008
  NEWS
Si the Difference
It's Upfront season, and Si TV is excited to share our new look, as well as all-new long-form and short-form opportunities that provide your brand with seamless 360 degrees cross-platform integrations. We're also excited to share the latest Simmons findings that prove just how well Si TV's culturally-relevant programming translates into a more effective environment for your brand message.

Please contact your Si TV rep today to make an appointment to learn how now more than ever, Si TV is a unique, distinct and better way to reach young Latinos.
  SPOTLIGHT
Jammin Drives Volkswagen to Success
For the second season of Jammin, Si TV utilized on-air, online and on-site resources to bring Volkswagen’s sponsorship to life. Online, the integration drew quantifiable results: over 75,000 votes were cast, driving almost a million site visits, 1.8 million page views, and with viewers spending an average of 15 minutes on the site. And Volkswagen sponsored high-profile, on-site events that generated crowds and major buzz. That’s True 360 degrees integration! Find out what we can do for your brand.
  INDUSTRY INSIGHT
Stronger Upfront Season
Source: Wall Street Journal
  THE BUZZ ( Si TV News)
• "Crash The Parties" launched this month with a nationwide search for two young reporters who will be selected to cover the Democratic and Republican National Conventions as political correspondents for Si TV. The contest runs through May 6.

Si TV teams up with online viral marketing platform Brickfish to launch "Ultimate Fashion Challenge." This online contest is a search for a trendsetting fashionista who can represent Si TV as a style savvy reporter!
  CONTACTS
Tracey McCormack
VP, Ad Sales
213-618-8622
tmccormack@sitv.com
Bill Lopez
Director of Sales, East Coast
212-736-6790
blopez@sitv.com
Mark Turner
Director of Ad Sales
212-430-8280
mturner@sitv.com
Marcela Bravo
Account Executive
212-736-6703
mbravo@sitv.com
   
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